Latest Promotions Win and Save CIMB Malaysia

You could partner with an influencer or complementary brand to extend the reach of your social media promotion. Have participants follow your brand, tag a friend, like the post, or share it to their own Stories to enter. Health and beauty brand Pilgrim, for example, launches three flash sales per year.

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Consider Sarah, the owner of a fictional bookstore and café in a suburban area. Last year, the jump in online orders overwhelmed her as she struggled to keep track of inventory between her physical store and website. For example, use comments or story shares on Instagram, short-form video prompts on TikTok, or repost-based entry mechanics on X. Products are pushed to customers at the checkout stand to incite impulsive decisions while they wait. The Couture Club, for example, has a clearance section on its ecommerce website where products are listed with markdowns.

• It is that kind of advertising where the company directly communicates with its customers.
• A June 2025 Numerator survey found that 42% of consumers would look for sales or coupons to offset price increases.
• On SGD time deposits, with promotional rates available from just S$500.
• Here, the response for the feedback of the customer is prompt and therefore, easy to build trust.

The range includes LG commercial TVs, Commercial monitors, projectors ,video conference call systems and security cameras. Breathe a sigh of relief and experience bacteria-free purified air with LG Malaysia’s innovative air conditioner technology. Sales promotions can help a business win a larger share of category spending by giving shoppers a reason to choose your brand over another at the moment of purchase. This matters most in crowded categories where customers are comparing several similar options and a timely offer can tip the decision in your favor.

Marketing includes activities aimed everything you do to build brand awareness, fostering customer loyalty, and position your business in the market. Pull strategies involve making your customers want to buy your products. They construct an advertising campaign, give away freebies, and offer seasonal discounts to make your brand more visible. An upsell is when you offer a customer an additional, upgraded product or service when you’re making the sale. Aftersell’s 2025 report found them lucrative—it suggests brands that add two upsells increase revenue by 20 times. Ahead, you’ll learn how to run sales promotions for your retail business.

This means that over a period of time, it is going to create a connection with the audience which will endure. New research shows businesses using unified commerce platforms like Shopify POS see 22% better total cost of ownership and 20% faster implementation. Clearance works best as an inventory tool, not a default pricing strategy. The National Retail Federation’s 2026 Retail Outlook says retailers are investing in demand forecasting and inventory optimization to reduce waste and rebalance stock across locations. Clearance sales are the practical fallback when inventory still needs a faster exit.

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However, an increase in volume can be more profitable than selling single items depending on your profit margin per item. For example, during Black Friday in 2025, more than 94,000 merchants experienced their highest-selling day ever on Shopify. Collectively, they reached a record of $14.6 billion in sales over the holiday weekend, a 27% increase from 2024. This link is provided for your convenience only and shall not be considered or construed as an endorsement or verification of such linked website or its contents by CIMB Group.

Bike transmission retailer WheelTop, for example, allows customers to earn 4% cashback by sharing their unique referral link with friends. When friends purchase through the link, they receive a 3% discount, and the referrer earns a 4% commission if the purchase is retained for 45 days without returns or refunds. Using both, you can reach customers at each marketing funnel stage. A push strategy involves pushing your product toward your customers. Place products in prominent locations that catch attention, like point-of-purchase displays. Fashion brands like Princess Polly, Gymshark, and Alo Yoga, for example, run their student discount program through UNiDAYS instead of open promo codes.

Clearance sales help move discontinued, seasonal, or end-of-stock products so inventory does not sit too long. That frees up space, reduces carrying costs, and makes room for newer merchandise. Brands run BOGO sales all year round, including Black Friday Cyber Monday (BFCM). Also known as BOGOF, this refers to a buy one, get one free deal.

You could offer it for every new order, to entice new customers, or for every order above a certain value. Astrid & Miyu, for example, ran a giveaway to Reddit celebrate the launch of its new personalized jewelry line co-created with fellow retailer Kat Clay Studio. Participants had to follow both brands on Instagram, like the post, and tag a friend in the comments. The winner received a free box of jewelry charms from the collab.

Advertising builds awareness and interest over time, while sales promotion drives immediate action. Ads promote your brand or product through paid channels like TV, search, or social media. Sales promotions use short-term incentives to encourage customers to buy now. Some methods of this procedure contain an offer, coupon discounts, free sample distribution, trial offer, buy two items in the price of one, contest, festival discounts, etc. The promotion of a product is important to help companies improve their sales because customers reaction towards discounts and offers are impulsive. In other words, promotion is a marketing tool that involves enlightening the customers about the goods and services offered by an organization.

The program has two tiers—Free and B+—with increasing benefits based on annual spend. Cashback promotions reward loyal customers with store credit for spending their hard-earned money with you. Shoppers can combine the cash they get back with coupons, promo codes, and deals to maximize their savings. Social media is the perfect place to organize giveaways in return for engagement.

Standard Chartered’s cards and accounts come with a wide range of promotional features and benefits. Promotions can take many forms, providing endless opportunities for creativity. The key is to be creative and cater to the needs of your target market without going over budget.

One research study found rebates make consumers 75.4% more likely to make a purchase. Run free shipping promos throughout the year or on special occasions like BFCM or Christmas. You can also combine free shipping promos with other discounts, as Light Your Home did during last year’s BFCM weekend. Shop toys from RM5, enjoy up to 80% off and look out for limited free gifts and fun activities.

Offer bonuses to customers who refer you to other potential customers. This is simple enough on most ecommerce platforms through referral apps. The best way to get your product in customers’ hands is to give it to them for free, if you’re confident they’ll like it (and are ready to get some feedback). Sample quality must reflect the full product experience to avoid negative impressions. A rebate returns part of the purchase price to the customer after the transaction, rather than reducing the price at checkout. Unlike an instant discount, the customer pays full price upfront and claims the rebate later.

Sales promotions can also increase the visibility of a product or service, create a sense of urgency or excitement, and reduce the risk of purchase. ” Promotion is a marketing tool, used as a strategy to communicate between the sellers and buyers. Through this, the seller tries to influence and convince the buyers to buy their products or services. It assists in spreading the word about the product or services or company to the people. This technique of marketing creates an interest in the mindset of the customers and can also retain them as a loyal customer.

Half-price ice cream, plus discounts on biscuits, chips and other supermarket favourites. Score baby essentials from $9.99, limited-time betting sites in malaysia stroller deals, PWP specials and exclusive freebies. Many times, a salesman meets the customers of a different nature. They make irrelevant questions, waste a lot of time and buy nothing. Under such circumstances, the salesman should not lose his temper but should listen to the customers patiently. Popularly know as PR is exercised to broadcast the information or message between a company (NGO, Government agency, business), an individual or a public.